After majoring in English in undergrad, working for more than four years as a professional writing consultant, I discovered that what comes naturally to me often doesn't to others. A good writer is like a good driver: you don't notice the driver at all until something goes wrong. And far too often, brands fall short at the hands of lackluster storytelling, 

 

That's why I offer a comprehensive, connected story approach: from formulating your brand values, to visually sharing your story, to copywriting lines that communicate who you are with staying power.